Embarking on the exciting journey of launching your online virtual assisting business or side hustle is a thrilling step, but the desire for the perfect name can be hard! I’ve been through the same struggle, obsessing over the need for an ideal business name that captures every aspect of my business. From simplicity and timelessness to building a brand identity and ensuring availability, I’ve come up with some pillars to provide a roadmap for moms entering the virtual assisting world, offering practical guidance to navigate the intricate world of business naming.

Let’s connect on Instagram! I’m @melyssamunday and @mamasmakingmore.


Congratulations on deciding to start your online business! Does your business have a name? Or are you struggling and feeling like you need to pull the perfect name out of thin air? Don’t worry, I’ve got you!

It took me a little while to figure out what I wanted to name my online business. I got stuck on needing the absolute “perfect” name to encompass every facet of my business. I had to take a step back and reconsider my approach. Here are the four pillars I came up with for naming my online business.

Keep the name simple 

Choosing the perfect name for your virtual assisting business is a crucial step in establishing a strong and memorable brand. You want it to be easy-peasy to say and have a nice ring to it. A successful business name should not only be simple and easy to pronounce and have a smooth and appealing flow. Avoid the temptation to combine multiple words or create entirely new ones, as this can lead to mispronunciations and difficulty catching on. Opt for a name that reflects the essence of your virtual assistance services while maintaining a level of simplicity that resonates with your target audience. A clear and easily remembered business name will contribute to building a positive and lasting impression in the minds of your clients.

Try for timeless

Steer clear of the #trendy bandwagon. While it’s tempting to ride the latest wave, trendy names can quickly become outdated, leaving your business sounding like last season’s fashion. Instead, aim for a name that transcends trends, making it relevant and impactful regardless of the ever-changing digital landscape.

Think long-term – envision your business evolving and possibly pivoting down the road. Your business name should be broad enough to accommodate changes in services or focus. Avoid boxing yourself in with a name that’s too specific to your current offerings. Flexibility is key, allowing your business to grow and adapt without the hassle of a major rebranding.

Consider the timeless classics as inspiration – names that have a universal appeal and won’t lose their charm as the years go by. Keep it general enough to encompass various aspects of virtual assistance. You want a name that not only reflects your current services but also leaves room for expansion and diversification.

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Brand identity is key

Also, consider the power of your name. It’s a part of you, and incorporating it into your business name adds a genuine and authentic touch. Using your name establishes a personal connection with your clients – it’s like inviting them into a piece of your world. Plus, it makes you more memorable in the vast virtual landscape.

Now, if your name is already quite popular in the business world, don’t fret! Get creative and consider variations or combinations. Adding your middle name can give your business a unique twist. It not only differentiates you from others with the same first and last name but also adds a bit of personality.

Alternatively, if you have a specialty or niche, why not blend that with your name? It instantly communicates what you’re all about. Whether it’s your knack for social media management, organizational wizardry, or tech-savvy skills, weaving it into your business name showcases your expertise right from the start.

Is it available?

Once you come up with a possible name or names, check those domain combinations. Your online presence is key, so make sure the web domain for your chosen name is up for grabs. You wouldn’t want to fall in love with a name only to find out the online real estate is already taken. Snagging a domain that matches your business name adds a professional touch to your virtual space.

Now, onto social media – it’s where a big chunk of your audience hangs out. Ensure that the name you’re eyeing is available across your preferred platforms. Consistency is key, and having the same handle everywhere simplifies things for your clients and helps build a cohesive brand image.

Don’t forget about state registrations. Depending on where you’re based, there might be specific rules about business names. Make sure your chosen name is free and clear in your state to avoid any legal hiccups down the road.

And here’s a big one – national trademarks. You definitely don’t want to be stepping on anyone’s toes. A quick check on trademark databases ensures that your chosen name isn’t already claimed by another business. It’s a crucial step in protecting your brand and avoiding any legal tangles.

Picture this: you’ve got a killer business name, you’ve ordered a bunch of business cards, and then – oops! Turns out someone else in your area is already rocking that name. That’s a headache you want to avoid. So, do your due diligence, and check the availability of your chosen name across domains, social media, state registrations, and trademarks. It’s the surefire way to set your virtual assisting business on a solid and legally sound foundation.

It’s easy to get overwhelmed when you’re trying to name your online business. Don’t stress yourself out over the “perfect” name– follow these pillars, like I did, and you’ll find a great name option (or maybe even a few)! 

I want to hear what you name your business! Share with me on my Instagram. I’m @melyssamunday and @mamasmakingmore.

Are we Insta friends?! I LOVE connecting there, voice DMs are super fun! I’m @melyssamunday and @mamasmakingmore.

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